If you have a plumbing business and want more customers in your area, digital marketing for plumbers is a great tool. Ads in newspapers or flyers on park benches might not bring you enough work.
But with digital marketing for plumbers, you can reach new customers, share good reviews from happy clients, and let people know about special deals. This way, you’ll get more calls for your services and more people talking about your business.
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ToggleWhy digital marketing for plumbers in 2024?
Traditional marketing, like putting ads in newspapers or on TV, has always been expensive. But now, it’s not just about the cost—they’re not as effective anymore. These days, people mostly look to the Internet to find what they need, so these old methods don’t work as well.
Plumbing is a very competitive business, so it’s important to let people know about your services in the best way possible. Digital marketing is a great way to reach many potential customers quickly. It also gives them a chance to sign up for monthly newsletters, read blogs, and get free plumbing tips and guides.
Ways to Help Plumbers Get More Customers Online
When helping plumbers with digital marketing, you can use several strategies, such as:
- Social media marketing: Using social media to connect with customers and show ads.
- Email Marketing: Sending emails to remind people about their services.
- Video marketing: Making fun or useful videos to share online.
- PPC: Running ads where they only pay when someone click.
- SEO: Making sure their website shows up on Google.
- Web development: Designing and building a user-friendly website.
- Content Marketing: Creating helpful content like blogs or videos.
Top 7 Tips on Digital Marketing for Plumbers in 2024
1. Build a Presence on Social Media
Social media is a big part of how people talk to each other today. If your business isn’t using social media, you’re missing a great chance to connect with people and show them what you do.
We suggest starting with a Facebook and LinkedIn page for your business. On these pages, you should share posts that show what your business is all about and what services you offer. Also, making fun and helpful “How-To” videos on YouTube and adding them to your website can be a great way to attract more attention.
2. Make Content That Inspires Visitors
Creating and sharing new content on your website is really important for digital marketing. Even if your website is awesome when you first launch it, people still want to see new and interesting stuff. This helps your website show up higher in Google searches.
Think about what you can add to your website to make people want to interact with it. The more they engage, the more you can collect their contact info to follow up later.
3. Develop a Website
Your website is like the first impression of your company that new customers see. Nowadays, people often search online for what they need, like “plumbers near me,” and then check out the websites they find. They usually click on the websites that appear at the top of the search results.
So, if you want to grab their attention and stand out, it’s really important to have a great website.
4. Explore Affordable Options
To get the most out of your digital marketing budget, start by finding affordable options. The less you spend on marketing, the more you can earn when it helps your business grow.
To find a plan that fits your budget, look for all-in-one tools that let you manage everything about your business online. Try to avoid long-term contracts if you can. Instead, choose services like Weave that offer easy month-to-month payments and let you cancel anytime.
5. Use Email Marketing
Sending emails to both past and current customers is a great way to stay in touch with them. Email marketing tools make it easy to create these emails.
You can use ready-made templates and add pictures to make your emails look nice and send them quickly.
6. Leverage Positive Customer Reviews
Customer reviews are super important for getting new customers to trust your business. People often check reviews before deciding what to buy or which service to use. If your business has great reviews, people might even spend 31% more on your services!
Managing reviews is easier than ever with online tools. These tools let you keep track of what customers say about you and send them reminders to leave a review after you help them. You can get notifications every time someone writes a review about your business on any website.
7. Utilize Digital Scheduling Tools
To get the most out of your plumbing business, use special software to handle tasks like setting up appointments, writing emails, and sending reminders. This way, you can focus more on plumbing work.
One good idea is to let people book their appointments directly on your website. The online scheduling software helps in several ways:
- Customers can see when you have free times.
- They can tell you what plumbing help they need.
- They can book an appointment without needing to talk to anyone.
The software also sends reminders about their appointments and lets them change their appointment times using their phones.
Measuring Your Plumber Marketing Success
Once you know how to do digital marketing, it’s important to check how well your website is doing. How will you know if your marketing is working without looking at the numbers? We all love numbers!
Here are some free tools you can use to see how your website is performing:
- Google Analytics: This shows you how many people visit your website.
- Google Search Console: This helps you see how your site shows up in Google searches.
- Google My Business: This lets you manage how your business appears on Google Maps and search results.
- SEMrush: This helps you see how well your website ranks in search results.
- AHrefs: This shows you who links to your website and how your site is doing.
- Keyword Surfer: This helps you find good words to use on your site to attract visitors.
What is the Cost of Digital Marketing for Plumbers?
Digital marketing costs can range from just a few hundred to many thousands of pounds each month. The more money you spend on marketing, the better results you might get.
Think about which type of marketing will work best for your business and spend your money there. Some online marketing methods are free and only need your time, patience, and maybe watching a few YouTube videos.